Minyanville and Rhythm partner to distribute ad funded mobile videos

June 3, 2008

New York, June 3, 2008 –Leading financial media company, Minyanville Publishing and Multimedia (www.minyanville.com), today announced a deal with Rhythm NewMedia to distribute “Minyanville’s World in Review” video content to mobile phones.  Minyanville’s original, animated short videos will be offered alongside other snack-sized video content offered to consumers for free in exchange for watching a short pre- or post-roll video ad.

Rhythm delivers a targeted and personalized video ad before the Minyanville video content based on demographic data collected. Rhythm both sells and serves these video ads and its in-line brand awareness research system is used for measuring customer satisfaction and ad effectiveness. In addition to targeting by demographic data, advertisers can also specify frequency caps to help prevent waste.  

With this partnership, Rhythm will distribute Minyanville’s original, animated content, “Minyanville’s World in Review” to video-enabled mobile phones.  Users will then be able to watch new episodes each week of Hoofy & Boo’s antics as they provide investors an off-beat and humorous look at what’s going on in the world of business and finance.  Representing Wall Street’s iconic Bull and Bear, these comedic characters have become synonymous with market activity and entertainment.  

“Minyanville is poised for growth and this move into the mobile arena is a big step,” said Todd Harrison, founder and CEO, Minyanville.  “We understand that it is beneficial to have financial information at your fingertips and this arrangement enables mobile phones to access Hoofy & Boo’s financial infotainment wherever they go.”

“We’re excited to enable consumers to watch ‘Minyanville’s World in Review’ on the go on their mobile phones,” said Ian Foley, director of business development at Rhythm NewMedia.  “Minyanville’s professional, original content is in line with our goal to provide consumers with the most extensive array of professional ad funded mobile videos.”

ABOUT MINYANVILLE

Minyanville is an innovative media company that creates branded content to entertain and educate audiences about the world of finance. Led by a cast of animated “Critters” – including Hoofy the Bull and Boo the Bear – Minyanville uses “infotainment” to highlight the need for better financial understanding. Targeting a variety of segments – from kids to the most sophisticated investors – Minyanville reaches its audiences through their website (www.minyanville.com) and content distribution deals with FOX Business Network, Yahoo! Finance, T.D Ameritrade, Dow Jones MarketWatch, Bloomberg, AOL, MSN, and others. For more information, please visit Minyanville at www.minyanville.com. 

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